You have been hard at work on your facebook business page, doing silent ladders, shop hops, and "liking" every page that asks for help but have your sales gone up?! We asked this question on our Little Bee Buzz facebook page and wanted to share the information with all of you, in hopes of helping our friends out.
The general consensus is that Likes = Exposure, but not necessarily sales. Our advice to you is: do NOT give up on the marches, parades, and parties! Getting your business name out there is important! Work hard on your logo, color, and the over all theme of your business page so that you can use this exposure as your branding. Branding is something all businesses, big or small, should do. Think of some big name businesses and I am sure a logo or theme comes to mind. When you have an annoying jingle stuck in your head, that is branding. You can use your facebook page, and blog, to further your branding for next to nothing. We'd like to give our thanks to Kristi over at JSK Studio (http://www.facebook.com/JSK.StudiobyKristiShepler) for all the information on branding!
A benefit to going to all these pages is you get to see what other businesses are doing. How they photograph their products, what "tabs" they might have available to the consumers or how they interact with others. You might even be inspired by their logo and recreate it to fit your business. You could possibly find a new service that could be offered on your page. Just because you are "liking" a page that is a competitor in your field doesn't mean you can't also benefit! The old saying of keep your friends close but your enemies closer comes to mind. Thanks goes to Shannon from Frogjunkiee’s Creative Creations (http://www.facebook.com/FrogsPotpourri) for an interesting twist on visiting other pages.
The higher fan numbers will make visitors more likely to order from you versus other lower number pages. The thought process of the consumer being the higher amount of likes the higher creditability this business has. Who would you trust more - someone that has made the product and done the service several times or a newbie in the field? Our thanks goes out to Paper Trail Gallery for your input! (
Now that you have all these new "likes" on your page you find yourself asking, "Now what?!" You hit refresh on your web browser in hopes of a sale but nothing. Work on turning those new likes into fans. The best way to start is right when you "like" a new page. Leave an interesting comment that will start a conversation with that page owner. On your own page keep updating your statuses and showcasing photos of your wonderful products! Lots of pages play games, do giveaways, and hold auctions which all are great ways to get those "likers" back on your page. Remember, not everyone is in the market at this VERY moment for your product, but they might be in a week or they may even have a friend who is interested and they will remember you and send them your way.
If you enjoyed this article and you would like your business featured in an upcoming blog please check out the discussions tab on our Little Bee Buzz facebook page. Feel free to leave a comment about a topic you would like us to blog about or ask us a question about this blog. We would love to hear from you! Thanks for reading and enjoy your day :))
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